KBC Brussels x Musiq’3

Art Director Maxim Deliège approached me for a new print campaign for KBC Brussels & Musiq’3.
It only took us less than a week from the first draft to delivery. While the client approved the concept, we moved on fast with the pre-production: Casting, lightning approval and so on.

A couple of days later we were shooting both still & moving images and we edited the main visual right out of the studio as the delivery date was due… the very next morning.

The main light was a silver umbrella up high in front of the subject as well as a gridded & gelled strobe on camera left.